This Yahoo News article discusses the fact that Ferrari has announced that it plans to cut the amount of emissions by half and increase the gas mileage of its cars. Ferrari is also developing hybrid technology and alternative fuel vehicles. When asked about customers willingness to buy a Ferrari with a hybrid or alternative power engine, Luca Cordero di Montezemolo said “Yes, of course. It’s the best sports car in the world. It’s still fundamentally a Ferrari.”

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